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Research papers

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Erkan Balkan, Deger Ozkaramanli, Steven Fokkinga, Eapen George
November 20, 2013
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Citation

Desmet, Balkan, Ozkaramanli, Fokkinga and George (2013a, November 20). Recreating AlaTurca. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/recreating-alaturca-8100